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OnePlus: Reset the Advertising ID

If ads on your OnePlus phone keep referencing searches or apps you thought were forgotten, the advertising ID behind them is still doing its job. This identifier links your activity across apps so companies can keep refining the same profile of you. Resetting it breaks that link and forces every app to start building a fresh, anonymous profile.

5 min6 steps
VersionAndroid 10 · Oxygenos 10

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Step 1 of 6: Open the **Settings**

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Open the Settings

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Android 10 · Oxygenos 10
Reset Advertising ID – Oxygenos 10: step 1 – Open the Settings
Open the Settings
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OnePlus

Reset Advertising ID auf OnePlus

The advertising ID is a random string generated on every Android device. Apps and ad networks use it to build a profile of your interests without needing your name or email address.

On a OnePlus phone running Android with OxygenOS, this ID lives under the privacy settings, separate from your Google account or app data. Resetting it does not delete photos, messages, or app logins. It only replaces the identifier that ad networks have collected against, so new ad requests start with a blank profile.

To reset it, go to Open the SettingsTap on PrivacyTap on AdvancedTap on AdsTap on Reset advertising IDConfirm with OK.

Expect ads to look generic for a short period afterward, since apps need fresh data to rebuild personalization. If ads still feel targeted right after the reset, check that background app tracking permissions have not simply regenerated a matching profile from other signals, such as your Google account activity or browser cookies. Clearing those separately gives a more complete reset.

Frequently asked questions

No. It only replaces the identifier under Tap on Ads in Privacy settings. Your accounts, photos, and installed apps stay untouched.

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